By Katie Mercurio
December 6, 2022
As employee needs evolve, it is fundamental in open enrollment to listen, customize, and deliver. Communication is always crucial to meet employee and employer objectives. While the process of communicating benefits continues to innovate and change, the importance of education is always a priority.
While it has been great to get back out in front of employees, many employers have stuck with virtual settings including online enrollment, video education, self service with virtual chat capabilities, call centers, and traditional individualized face-to-face meetings.
This year we have seen a focus on health plan transparency, employee well-being, behavioral health, long term care plans, and unique voluntary benefits including hospital indemnity plans and pet insurance. Proceeding with an open mind and customized focus promotes the most productive plan communication initiatives.